We believe some things in life should be easy – like getting the supplies you need to manage your continence. Shop Optimum has been developed to give you more choice and convenience. Now you can get the items you need, discreetly delivered the way you want.

We understand that for those with a continence condition, one of the things holding you back from doing all the things you’re used to doing is confidence. At Shop Optimum we want to make it easy for you to get your hands on the right products, supplied to you when you need them, to take some of the worry away.

Rest assured, you’re in good hands. Shop Optimum is part of Optimum Medical, the trusted name in urology (and healthcare lubrication too) – in fact all the products you’ll find on Shop Optimum have been carefully crafted and created by Optimum Medical.

We’ve spent a lot of time listening to you, the people who use continence products every day, and we’ve used your guidance and advice to develop these products, which we are incredibly proud of. Our products are designed to offer the performance and comfort you deserve and help to instill that all-important confidence.


We have always prided ourselves on responding to the needs of our customers, and during 2020 we did this again. We recognised an urgent need for easily accessible, high quality, regulated, personal protective equipment (PPE); that would be delivered directly to you door, by a company you trust. We listen to our customers, and understand that many of our customers fell within the vulnerable categories, which put them at a higher risk of requiring hospital treatment, should they contract Covid-19. A quick trip to the shop to pick up a face mask or hand sanitiser, was out of the question. Multiple deliveries, from multiple company, also increased the risk of the virus entering the home. Our PPE and Infection Prevention products can be ordered along side your regular Urology supplies, giving you a little extra peace of mind.

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Shop Optimum takes the stress out of getting the products you need.

Simply browse the website to find the products which best suit your needs and your lifestyle, add the products to your basket, checkout and we’ll handle the rest. You have the option to set up an account to make things easier next time or check out as a guest.

Ready to get started? Jump straight to our Shop Urology page now!


We pride ourselves on offering you a choice. This may be the choice of the best product for you, or the choice to access our products in the way that you want to. Shop Optimum is one way we can get our products to you, but there’s other ways too.

If you’re a UK customer, most of the products you’ll see on Shop Optimum are also available on prescription. You can opt to receive your prescription products through a home delivery service, such as our very own Optimum Delivered, or if you’d prefer a more traditional way of accessing your products, they’re widely available through pharmacies too.

If you’re a customer from outside the UK, you’ll be pleased to hear our products are available through many other healthcare supplies providers and we’d be more than happy to point you in the right direction – simply contact our friendly customer support team.

Shop Optimum currently only ships within the UK but the great news is that development of our international Shop Optimum websites are well underway and coming later in 2019 – watch this space for more information or sign up to our newsletter and never miss an update!

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Our mantra at Shop Optimum is ‘constantly creating better’ and we can only do that by listening to you. If you have any feedback about our service or any of the products that you find on Shop Optimum, please get in touch with us. We’d love to hear from you!


We’d love to hear from you!